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Trusts & Estates Magazine Articles written by Craig R. Hersch

Bridging the experience gap

Creating an expectation of premium services

Hiring an Advertising and PR Firm

General guidelines to follow when seeking professional advice

Marketing the Modern Estate Planning Practice

Beyond networking in an age of commoditization and fragmented media

How to Create your own podcast series

A great way to educate your clients and enhance your practice

Quid Pro Quo Destroyer

Breaking free from transactional mindsets into mutually beneficial relationships

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