HOW MUCH SHOULD YOU BUDGET TOWARDS MARKETING?
As an estate planning national practice development expert, I’m frequently asked “How much should I spend on marketing?” It’s a …
Marketing
Short Term Thinking – Experimenting with New Models
Blockbuster video had little competition when Netflix came out with its own DVD video product. Blockbuster was the only rental …
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Today’s Practice Tip: Avoid My Firms Costly Marketing Mistakes
Avoid My Firm’s Costly Marketing Mistakes How to spend marketing dollars? None of us have unlimited resources, yet so many …
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Today’s Practice Tip: Estate Planning Attorneys Commonly Give Away Value for Free
Estate Planning Attorneys Commonly Give Away Value for Free And expect to get paid handsomely for what clients don’t value! I …
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Today’s Practice Tip: Your Clients Don’t Understand the Estate Planning Documents You Drafted
What is it that They Value?
Several years ago I almost quit the practice of law. I was earning what I then considered great money, but I also worked 65+ hour weeks. My wife and three young daughters often got a grumpy husband/father when he came home from work.
Sometimes I missed soccer games and dance recitals.
On the advice of a colleague, I joined a coaching program. It wasn’t just for attorneys – as I wanted a broader view than that.
At my first meeting, introducing me to the group, the coach asked me, “Craig, what brings you here?”
“If my clients would only leave me alone,” I complained, “I’d be able to get the drafts of their documents done. I work late into the night, yet they’re never satisfied.”
Coach nodded his head, and then asked a probing question. “Why do you spend so much of your time on the commodity of your practice? ”
I was shocked. “The commodity?” I asked. “You mean the documents?”
Episode 11: Creating Content
Creating content is crucial for the success of online marketing in any industry. If a business does not consistently post …
Guest Episode: Dan Sullivan Interview
In this edition of the Freedom Practice Podcast, Craig R. Hersh and Strategic Coach Founder and President, Dan Sullivan share …
Marketing and Selling
Roget’s Thesaurus categorizes the terms “marketing” and “selling” as synonyms. For those of us providing legal, tax and financial services, …
How Much Should You Budget Towards Marketing?
As an estate planning national practice development expert, I’m frequently asked “How much should I spend on marketing?” It’s a …
Have I Answered All of Your Questions?
It’s often the little things that matter. A few years ago, I lost a client who, on the way out, …