While growing up in Indianapolis I used to fall asleep listening to WIBC radio sportscaster Bob Lamey broadcasting the then-ABA Indiana Pacer’s basketball games. I lived and died with those early 1970s championship teams that included Billy Keller, Freddie Lewis, Don Buse, George McGinnis, Mel Daniels, Roger Brown and “Dr. Dunk” Darnell Hillman. When ever […]
29
May
May
Whether you call them workshops or seminars these are effective tools to promote your expertise and services to your centers of influence, clients and prospects. Creating front-stage educational experiences serves to break your firm free from the commoditization trap, and differentiates you from your competition. It can also be used as a game-changer to leverage […]
29
May
May
Most small to medium size estate planning law firms don’t have the budget to create, produce, edit and run a large-scale media advertising campaign. Newspaper advertising rates in many markets are very expensive, even as readership declines. Television advertising, likewise, is both expensive and fragmented. Yet, in today’s experience economy, content is king. In past […]
29
May
May
I’ve always said that I could write a hysterical Broadway comedy based on the day-to-day craziness that is my estate-planning law practice. Jason Alexander would be the perfect actor to play my role in the production, with Carol Burnett as a whacky client, Tina Fey and Amy Poehler as a couple of paralegals, Bob Newhart […]