Craig R. Hersch is the go-to National Practice Development Expert for truly entrepreneurial & ambitious estate planning attorneys. He almost single-handedly created the innovative, trademarked processes The Family Estate & Legacy Program^® and The Estate Settlement Program^®, The Advanced Planning Expander^™ and The Transitional Event Sequence^™.  These unique processes, designed to provide clients with comfort and clarity when navigating the complex legal, tax and financial concerns associated with planning and administering an estate, are innovative game-changers that can’t be compared with anything else out there.

Craig’s passion for the business of the practice of law led him and his law partner, Mike Hill, to create The Freedom Practice^™.  With the help of his Freedom Practice team, Hersch licenses these cutting-edge systems to the best attorneys in various communities to better serve their clients and make their practices rise above others in the quickly changing and highly competitive legal marketplace.

As a known expert, Craig is regularly published in Trust & Estates Magazine, writes a national column on their website and is a member of their Editorial Advisory Board on The Modern Practice.

Hersch is a longstanding Florida Bar Board Certified Wills, Trusts & Estates attorney, CPA, and has an entrepreneurial background as a founding shareholder and director of a private state-chartered trust company in Fort Myers, Florida.

As a law partner with Sheppard Law Firm, Craig has over 30 years of Estate Planning experience. He is the author of six books that have transformed the way he interacts with his clients, allowing him to have higher-level conversations and work as a partnership. He also has published The Estate Planner’s Guide to Practice Development which covers a variety of topics to help estate planners to improve their practices.

A graduate of the University of Florida, Hersch provides his expertise as a featured lecturer at continuing education programs sponsored by the Florida Bar, the Florida Institute of Certified Public Accountants, WealthCounsel, The Estate Planning Councils of Lee & Charlotte Counties and The National Business Institute.

Since 2005, Hersch participates in The Strategic Coach®, an international entrepreneurial coaching program based in Toronto and Chicago, creating business and marketing strategies he very successfully implements into his law practice. His uniquely varied background in law, accounting, tax and finance enables him to deliver high-energy, dynamic speeches that provide lawyers, CPAs and financial firms with valuable information to apply in their own practices.

He is married to wife Patti, and has three daughters, Gabrielle, Courtney and Madison of whom he is very proud.