The Most Fun, Valuable & Unique PRActice event,
Exclusively for Boutique Estate Planning Firms

The Practice 
Xcelerator
Event

October 27-28, 2021
South Seas Island Resort
Captiva Island, Florida

Days until the Event

00Days
00Hours
00Minutes

The Practice 
Xcelerator
Event

October 27-28, 2021
South Seas Island Resort
Captiva Island, Florida

Practice Xcelerator is following CDC and local guidelines regarding COVID-19

Course Details

  • October 26th
  • October 27th
  • October 28th
  • Tuition & Location
October 26th

Welcome Cocktail Reception at 7PM

Meet your Freedom Practice team members and colleagues joining us from all around the nation!

October 27th

8:30 - 9:30 The Big Picture - Macro-Economic Effect on Estate Planning Practices

9:40 - 10:40 Front/Back Stage Systems and Client Value Creation

10:50 - 12:00 Who Not How, Overcoming Rugged Individualism

Lunch Served

1:00 - 2:00 Six Principles of Persuasion

2:10 - 3:10 “You Want How Much for That Trust?!” Elements Leading to a Successful Engagement

3:20 - 4:20 No/Low-Cost Technology, No File Slips Through the Cracks

4:30 - 5:30 Key Takeaways and Action Plan

October 28th

8:30 - 9:30 Right Fit Team Members

9:40 - 10:40 Brave New World Marketing

10:50 - 12:00 Overcoming Objections to Trust Administration Services

Lunch Served

1:00 - 2:00 Client Care Program

2:10 - 3:10 The Experience Gap

3:20 - 4:20 Focused, Not Frustrated

 4:30 - 5:30 Day Two – Strategies to Implement

Tuition & Location

TWO FOR ONE PRICE!


$2950 for 2 Attendees
This enrollment allows you to bring one other member from
your law firm. It’s important to bring along someone who
can prioritize and implement key takeaways.

Additional Guests are just $700
Your Firm can bring up to 2 additional guests for $350 a day per guest, or $700 per guest for the entire event.

Click Here to View the Travel Sheet

FIRM REQUIREMENTS
The Freedom Practice® is not for every firm. We cater to already successful, boutique estate planning firms. Your firm
must have at least two attorneys who practice mainly in wills, trusts & estates, and a minimum ratio of 2 support staff to each attorney. Annual estate planning and administration revenues should exceed $400,000. Our minimum requirements ensure that your firm will be able to implement concepts taught during our Xcelerator Sessions.

  • October 26th
  • October 27th
  • October 28th
  • Tuition & Location
October 26th

 

Welcome Cocktail Reception at 7PM

Meet your Freedom Practice team members and colleagues joining us from all around the nation!

October 27th

8:30 - 9:30 The Big Picture - Macro-Economic Effect on Estate Planning Practices

The power of the Internet and the microchip has affected nearly all businesses. This session examines clients’ perception of estate planning services in a transactional economy where many goods and services are commoditized. This concept is one of the basic foundations of The Freedom Practice® leading to mindset shifts necessary to take your practice to the next level.

9:40 - 10:40 Front/Back Stage Systems and Client Value Creation

In an age of commoditized transactions, what will clients pay a premium for? In this session we discuss how consistent systems and processes are crucial to creating client value, comparing transactional versus experience economy models. We also define the three elements of value, and how that applies to your estate planning practice.

10:50 - 12:00 Overcoming Rugged Individualism

Leading a boutique law practice from its inception requires being comfortable with risk and a “do-it-yourself” spirit, or “rugged individualism.” That mindset allows you to thrive…in the early years of your practice. Eventually you reach a ceiling, requiring you to find multipliers, and more importantly, letting go to enlist them. Three statements identify you as a rugged individualist. What are they? Techniques to break-through to the next level addressed.

Lunch Served

1:00 - 2:00 Six Principles of Persuasion

Clients often do not realize the legal, tax and financial issues they face, nonetheless, how to solve them. “My estate plan is easy” comments evidence that. Building on the commoditization trap and experience economy theories, we examine Robert Cialdini’s six principles of influence. The earlier you can establish these principles in your marketing, the more successful you’ll be – even with your word-of-mouth referrals. We consider the difference between “sales” and “marketing” together with the ethical issues raised, and how to incorporate these principles into your Front Stage and Back Stage systems.

2:10 - 3:10 “You Want How Much for That Trust?!” Elements Leading to a Successful Engagement

Modern economics prove prices fall as services become commoditized. Now that we have a basic understanding of client’s value perceptions, how do we distinguish our services setting the stage for premium fees? What exactly is it that are you selling? Documents? Strategies? How much should you charge for your services? How should you discuss fees? The Freedom Practice Family Estate & Legacy Program® client intake and engagement systems reviewed here.

3:20 - 4:20 No/Low-Cost Technology, No File Slips Through the Cracks

It is frustrating when a client calls because his file hasn’t been touched for months. Despite dealing with a client fire, this could pose ethical problems if a bar complaint for neglect is filed. As your practice multiplies, keeping track of work-in-process becomes exponentially more difficult. Fortunately, there’s free and low-cost software solutions you can integrate into your systems. We examine different technologies and discuss the importance of API in your CRM.

4:30 - 5:30 Key Takeaways and Action Plan

We provide thinking tools to record your key takeaways as they occur during our sessions to create an action plan when you return to your office. Before we break for the day and head to the ferry dock to enjoy our cruise and island dinner, we ask you to share one key takeaway with everyone that you plan to implement into your practice.

October 28th

8:30 - 9:30 Right Fit Team Members

You never know who you hired until they start working for you, right? This bromide isn’t true with today’s online tools available to your practice. Maria Reimer, a Kolbe certified specialist, will walk you through how personal assessment tests can be used to fit team members, even existing ones, into positions where they thrive. We’ll also review the Freedom Practice® Team Tools Kit, which sets up each team member for success from the onset of employment through annual reviews.

9:40 - 10:40 Brave New World Marketing

Google ad-words, Google reviews, Facebook ads, Twitter, Instagram, LinkedIn, YouTube, TikTok…the choices are endless and overwhelming. Where to begin in this brave new world of technological marketing? The first step is clearly identifying your target market. In this session we will provide valuable thinking tools to establish those avatars. What follows is a discussion addressing how to evaluate Internet and social media companies seeking your marketing dollars. We will share our victories, as well as our costly mistakes, so you avoid the same problems we once encountered.

10:50 - 12:00 Overcoming Objections to Trust Administration Services

Wasn’t probate avoidance the selling point of a trust? After your client’s death, how do you engage the client’s spouse or children as trustee/executor/personal representative who believe that because client had a trust, there is nothing to do other than distribute assets? In this session we will review how a consistently applied, well considered Front/Back Stage system can take your probate and trust administration practice to the next level.

Lunch Served

1:00 - 2:00 Client Care Program

Whether you call it annual maintenance or client care, the benefits to these programs are enormous. We review the different types of programs that you might incorporate into your practice, along with the advantages and disadvantages to each. Aside from annuitizing your client base, a great program forms a unique community differentiating your firm in the marketplace. We learned in yesterday’s session that systemic client value creation drives your success – how will that shape your program from its inception and going forward?

2:10 - 3:10 The Experience Gap

Craig Hersch first published on this subject in Trusts & Estates Magazine. In a commoditized world, your clients expect a transaction when you intend to create a valuable experience. Consequently, the client fee expectation is often much lower than your intended charge for your services. What steps must you take to bridge the experience gap before and during the time of engagement?

3:20 - 4:20 Focused, Not Frustrated

A very real danger with taking your practice to higher levels is the feeling that you’ll never get to the top of that mountain. Guess what? You won’t! Because once you summit, you’ll have your sights set on another, higher mountain. Constantly looking for that higher summit can be emotionally draining and sap your energy, and that of your team. As Colorado hikers know, “every now and then, turn around, because that’s where the view is.” As we wind down our two-day event, we’ll focus on celebrating achievements thereby fueling further motivation.

 4:30 - 5:30 Day Two – Strategies to Implement

Like our end of Day One takeaways, here you’ll work with your colleagues to flesh out the first strategy you want to implement. Remember the lesson that you learned about rugged individualism. You don’t need to know the “how” so much as “who” will accomplish the tasks necessary to achieve those goals.

Tuition & Location

TWO FOR ONE PRICE!


$2950 for 2 Attendees
This enrollment allows you to bring one other member from
your law firm. It’s important to bring along someone who
can prioritize and implement key takeaways.

Additional Guests are just $700
Your Firm can bring up to 2 additional guests for $350 a day per guest, or $700 per guest for the entire event.

Click Here to View the Travel Sheet

FIRM REQUIREMENTS
The Freedom Practice® is not for every firm. We cater to already successful, boutique estate planning firms. Your firm
must have at least two attorneys who practice mainly in wills, trusts & estates, and a minimum ratio of 2 support staff to each attorney. Annual estate planning and administration revenues should exceed $400,000. Our minimum requirements ensure that your firm will be able to implement concepts taught during our Xcelerator Sessions

FAQ

YES. The Freedom Practice and South Seas Resort will be following CDC guidelines. Moreover, upon checking in you will place a green, yellow or red sticker on your name tag indicating your comfort level with interactions such as shaking hands.

No. we are not broadcasting a virtual component this year. One of the great benefits to Practice Xcelerator is the room dynamics. It’s invaluable being present with other like-minded attorneys, exchanging ideas, concerns and experiences. We want you to take time to work ON your practice, not IN your practice. Removing yourself from your day-to-day is crucial.

YES! You’ll have so many takeaways from the two-day event that you’ll have to prioritize which ones to first implement. That’s why your one tuition includes two members of your law firm. We want you to have help adapting the great ideas you’ll generate, and the only way to do that is to have a fellow team member learning right beside you.

Examining your clients’ mindsets, and that of you and your team are foundational to our strategies. So is the theory behind our strategies so you’ll know how to better adapt them into your practice. With that said, your takeaways will include concrete steps and materials you’ll be able to use to take your practice to the next level.

YES! For the nominal fee of $700 each, you can bring as many people as you want. One firm from the Boston area is bringing three additional firm members.

That depends upon your drive and ambition. If you’re happy with an assistant or two and are unwilling to invest in yourself and your practice, you may not be able to incorporate the valuable strategies you’re going to learn. If, however, you want to increasingly focus on what you do best and hire or outsource to delegate tasks that need to be done but aren’t your highest and best use, then this program is right for you.

For nearly everyone, you CAN get out of your office – it’s just that you DECIDE not to. It doesn’t matter when the next Practice Xcelerator is scheduled, our experience with this excuse is that you’ll recycle it, no matter the date. Putting this event off just puts the start to your bigger future on hold. (Craig Hersch is a coach who holds you to your promises to invest in your practice and implement your ideas – this answer is indicative of his expectations.)

Click here to download the airline, hotel and other travel information.

YES! We’re offering a full Xcelerator tuition credit towards enrollment in our quarterly BluePrint live coaching program, and you’ll also receive our monthly virtual coaching roundtable sessions.

Ferry to & Dinner at Cabbage Key

Provided by:

After Wednesday’s sessions we kick back and relax on a 45-minute ferry ride to Cabbage Key, which is accessible only by boat. There we dine at The Cabbage Key Inn, where Jimmy Buffet allegedly wrote his hit, “Cheeseburger in Paradise.” Like so many other visitors, you can sign and hang a dollar bill to record your journey to the Inn. Afterwards we enjoy a moonlight sail back to Captiva.

Ferry to & Dinner at Cabbage Key

Provided by:

After Wednesday’s sessions we kick back and relax on a 45-minute ferry ride to Cabbage Key, which is accessible only by boat. There we dine at The Cabbage Key Inn, where Jimmy Buffet allegedly wrote his hit, “Cheeseburger in Paradise.” Like so many other visitors, you can sign and hang a dollar bill to record your journey to the Inn. Afterwards we enjoy a moonlight sail back to Captiva.

A limited number of seats ARE LEFT This Event sells out every year!

Testimonials

Event sponsors

‡Who, not HowTM, Commoditization TrapTM, Ceiling of ComplexityTM are trademarks of Strategic Coach, Inc. Used with permission.
*Kolbe is a registered trademark of Kolbe Corp.