why technical presentations don't work- what your clients truly want to hear

Taking Family Time 

When our three daughters were growing up, my wife and I spent significant quality time with them. Not only did we travel frequently, but I followed some great advice from a client.  

Paul Flynn, the first executive editor of USA Today, had three daughters with his wife, Aline. “Craig, no matter how busy you are, you must take time with family. While mine were growing up I would have a weekly daddy/daughter dinner. Just two of us. I’d take a different daughter to dinner each week, and we’d go wherever she wanted, and we’d talk about things on her mind. 

I’m so glad that I took Paul’s advice as it created lasting memories and bonded me to each of my daughters. Since each had a distinct personality, very different from the other two, I got to appreciate them as individuals. I wouldn’t trade those dinners for anything. 

They’re all grown now. My eldest, Gabi, who lives and works in New York City, got married last month, the same month my middle daughter, Courtney, earned her doctorate in physical therapy. Madi, our youngest, is applying to dental school.  

People will tell you that your kids grow up in the blink of an eye. Believe them. You won’t remember anything about that crucial file that’s on your desk right now. You will remember a wonderful vacation, or even a dinner that you shared with your daughter or son while they were growing up.  

On your journey to your vision, you can avoid the potholes in the road that I experienced. My team can shortcut your transformation to a better, happier, more fulfilling career. Attending our two-day Practice Xcelerator September 14 and 15th in Atlanta is the first step. You’ll not just learn how to better update and manage your practice, but you’ll also discover how to be happier while doing it.  

If you missed my FREE Practice Xcelerator Preview webinar on how to dramatically increase your average estate planning fee – click here to watch it.

To Your Bigger Future,

Craig R. Hersch
Founder, The Freedom Practice 
Florida Bar Board Certified Wills, Trusts & Estates Attorney/CPA 
Senior Partner, Sheppard Law Firm, Fort Myers Florida 

Why Technical Presentations Don’t Work:
What Your Clients Truly Want to Hear

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