The Experience Economy 2017-09-21T18:52:32+00:00

Your Law Practice as Theatre

The Experience Economy

by Craig R. Hersch, Florida Bar Board Certified Wills, Trusts & Estates Attorney, CPA

The Experience Economy

Click below to listen to an informative podcast episode!


I’ve always said that I could write a hysterical Broadway comedy based on the day-to-day craziness that is my estate-planning law practice. Jason Alexander would be the perfect actor to play my role in the production, with Carol Burnett as a whacky client, Tina Fey and Amy Poehler as a couple of paralegals, Bob Newhart as a retiring law partner and a few others to round out our distinct cast of characters. It would be a hit!

While I’m sure you’ll laugh considering which famous actors best represent your office, to create the intended client experience, it helps to think of your law practice as theatre.


In theatre, there’s pre-production work, such as creating the play’s theme as well as writing the script. This speaks to the experience that the playwright intends for his audience to have, whether it’s to be a comedy, drama or tragedy. When applying this idea to your estate-planning practice, first envision the client experience you want to create…[Click to Read More]