Practice Xcelerator · November 5–6 · Fort Myers, Florida

Build a Multimillion-Dollar Boutique Estate Planning Practice

Learn from three board-certified estate planning attorneys who have built one, and continue to make it better.

Are You in the Right Room?

You may already have a successful estate planning practice. But are you charging what you should? Are you earning the fees your expertise deserves? Are you building a practice that gives you greater financial success and personal freedom, or one that constantly demands more of your time?

What if two days could fundamentally change the way you practice law?

We know you’re busy. We know how difficult it is to take time away from working in your practice to work on your practice.

We’ve been there.

For years, we struggled with many of the same challenges you face today. We worked hard, served our clients well, and built a good practice. But we eventually realized that working harder wasn’t the answer.

We needed to work differently.

Over time, we developed the systems, pricing strategies, marketing processes, team structures, and client experiences that transformed our firm into the multimillion-dollar boutique estate planning practice we operate today.

Today, we run our firm. Our firm doesn’t run us.

And at Practice Xcelerator, we’re going to show you how we did it.

This Isn’t Another Generic Practice Management Seminar

We’re not marketers teaching attorneys how to market. We’re not former lawyers coaching from the sidelines.

We’re three practicing, board-certified estate planning attorneys who have spent decades building and refining a successful boutique practice.

We know what works because we’re doing it every day.

Over two intensive days, we’ll show you how to:

  • Increase your fees and profitability by recognizing the value you provide and learning how to communicate that value to prospective clients.
  • Stop giving away valuable advice that clients will gladly pay for when your services are presented in the right way and in the right order.
  • Create recurring revenue from existing client relationships rather than constantly chasing the next prospect.
  • Develop better marketing and intake systems that attract the right clients and turn consultations into highly profitable engagements.
  • Build a high-performing team with systems that reduce your personal workload and make your practice more scalable.
  • Leverage technology and artificial intelligence to improve your efficiency, client experience, and bottom line.
  • Identify and implement sophisticated estate planning strategies that deliver meaningful income, self-employment, gift, and estate tax benefits, and learn how to explain their value and secure higher-fee engagements.

These aren’t ideas from a textbook. They’re the strategies that work in our own practice.

Our 30% Revenue Growth Guarantee

We’re so confident in what you’ll learn that we’re backing it with a money-back guarantee.

Put what we teach into practice. If you don’t increase your revenue by at least 30% over your next ten qualifying appointments, we’ll refund your tuition.

No questions asked.

That’s how strongly we believe in the value of Practice Xcelerator.

Firm Success Stories

James Hopkinson

“In a 2 day program I was able to list more takeaways and action plans than any other event I have attended.”

James HopkinsonHopkinson & Abbondanza
Karen Brady

“Using the Program I was able to show the value of our trust administration process, earning a five figure fee for the settlement at a first spouse’s death.”

Karen BradyBrady, McFarland & Lord, LLC · Arvada, CO
Michael Clear

“I always leave the Freedom Practice events with specific improvements to immediately apply to my practice.”

Michael ClearWiggin & Dana LLP
Read Our Firm Success Stories

Here’s an Exclusive Event, and Your Invitation!

The Right People. The Right Room. The Right Conversations.

Who you learn from matters. So does who you learn alongside.

If you’ve attended other coaching programs, ask yourself: Were you surrounded by attorneys facing the same challenges and opportunities you face? Were you learning from people who have actually built the kind of estate planning firm you want to own?

At PX, you’ll spend two days with other estate planning attorneys who are serious about improving their practices.

You’ll exchange ideas, challenge your assumptions, and discover how other successful attorneys are solving many of the same problems you face.

The conversations with your classmates from around the country may be just as valuable as the module presentations.

Bring Someone Who Can Help You Make It Happen

Your tuition includes admission for you and one additional team member: a partner, associate attorney, office manager, or key assistant.

Why two people for one tuition?

Because there’s a big difference between returning home with a notebook full of ideas and returning with a colleague who’s ready to help you implement them.

We want you to do more than learn. We want you to succeed.

Two Days That Could Change the Next Ten Years of Your Practice

November 5–6, 2026 · Fort Myers, Florida

$2,000 $2,995 for two attendees

Your registration includes:

  • Two full days of intensive, practical training.
  • Admission for you and one team member.
  • Breakfast and lunch both days.
  • A group dinner on us after Day One, where you can continue the conversations with fellow attorneys and our team.
  • Immediate access to our brand-new Client Care Masterclass when you register.

Virtual attendance is also available.

Reserve Your Two Seats

Can You Afford to Spend Two Days Away From Your Practice?

We think there’s a better question.

Can you afford to keep practicing the same way when a better way is available?

Think about what a meaningful increase in your fees could mean across the next ten engagements. Now multiply that opportunity across the next year. The next five years.

Then think about what it would mean to have a more organized team, more predictable revenue, better clients, and greater control over your time.

That’s what Practice Xcelerator is designed to help you build.

Clear your calendar. Bring your teammate. Let’s get to work.

Craig R. HerschSheppard Law Firm · The Freedom Practice

P.S. Why Should You Listen to Me?

I’m a board-certified Wills, Trusts & Estates attorney, a CPA, and senior partner of a 102-year-old boutique law firm. I’ve published eight books, numerous professional articles, and serve on the editorial advisory board of Trusts & Estates magazine.

But none of those credentials is as important as this:

I’ve spent decades doing exactly what you’re trying to do.

Together with my partners, Mike Hill and Hayley Donaldson, both board-certified estate planning attorneys, we continue to operate, refine, and grow our practice.

We’ve made the mistakes. We’ve figured out what works. And we’ve helped other estate planning attorneys use those lessons to improve their own firms.

Don’t just take our word for it. Read our firm success stories.

The Estate Planner's Guide to Practice Development, by Craig R. Hersch

Not Ready to Join Us in November?

Start with a complimentary digital copy of The Estate Planner’s Guide to Practice Development. Discover how to identify your ideal clients, improve your intake process, create a premium client experience, and escape the commoditization trap.

Get Your Complimentary Book

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