
The Commoditization Trap
Over the past 40 years, the advent of the microchip has commoditized many businesses and services. Moore’s Law, defined as
Over the past 40 years, the advent of the microchip has commoditized many businesses and services. Moore’s Law, defined as
While no one would disagree that the services of a qualified estate-planning attorney are far superior to those you can
You can’t turn on the television without watching one of those incessant personal injury lawyer ads promising no fees unless
Early in my career I thought that I must impress potential clients so they’d engage my services. Upon sitting down
So you have the engagement and are busy drafting your client’s new estate-planning documents. The initial consultation went well, and
I’ve always said that I could write a hysterical Broadway comedy based on the day-to-day craziness that is my estate-planning
A basketball team filled with point guards with no shooting guards, forwards or centers wouldn’t fare very well. A football
A couple of decades ago, estate-planning attorneys might have gotten by with a legal assistant or two. Today, you may
Those who know me understand that I love marketing my estate planning law practice. I believe that we have thorough
The Freedom Practice™, The Family Estate & Legacy Program® and The Estate Settlement Program® and all related media, whether printed or electronic, are the intellectual property of Family Legacy Media LLC. The unauthorized use, copy or reproduction of these materials without the express written consent of Family Legacy Media LLC is strictly prohibited, and violators will be prosecuted. The Four Freedoms™, Unique Ability™, Unique Process™, commoditization trap, ceiling of complexity and related concepts are all the intellectual property of The Strategic Coach™ www.strategiccoach.com. Used with permission. Family Legacy Media, LLC 9100 College Pointe Court, Fort Myers, FL 33919 ®, © and ™ 2021 Family Legacy Media, LLC | All Rights Reserved