Practice Tip: Boutique Estate Planning Firms have an Advantage

The Freedom Practice Podcast
The Freedom Practice Podcast
Practice Tip: Boutique Estate Planning Firms have an Advantage
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Boutique Estate Planning Firms Have an Advantage

When I was a young boy, my parents owned boutique retail clothing stores. Personal service was our hallmark. In the 1970s, competition from large department stores ran us out of business. The national chains could buy inventory in bulk, offering lower prices.

Those same department stores now face bankruptcy – they can’t compete with online retailers.

The marketplace constantly changes.

Unlike my parents’ retail business, boutique estate planning law firms like mine have an advantage over estate planning departments in goliath law firms. Boutique firms are small enough to rapidly adapt.

No partner committees.

No annual budget constraints.

We nevertheless face many threats. Like all businesses today, commoditization of services affects every aspect of our practices.

Immense competition.

Client expectations.

Technology.

Staffing.

Marketing.

Legal dinosaurs will become extinct. How will you adapt?

It begins with attending Practice Xcelerator™, the most fun and valuable two-day live event on October 27-28 at South Seas Island Resort, Captiva Island, Florida.

Practice Xcelerator™ is created by estate planning attorneys and is exclusively for estate planning attorneys. While running my practice for 30+ years, I’ve never ceased to take risks. Many succeed. Some failed in a big way! You will benefit from all of it. But you must already be successful, have the right mindset, and be willing to consider new ideas to take your practice to that next level.

If that’s you, then you cannot miss our event. Learn more Here or Schedule a call with Maria Reimer


Craig R. Hersch
Florida Bar Board Certified Wills, Trusts & Estates Attorney
Senior Partner, The Sheppard Law Firm
Founder, The Freedom Practice®

PS – I serve on the editorial advisory board for Trusts & Estates Magazine. Between now and Practice Xcelerator™ look for my emails where I dive into specific issues that firms like ours face. A simple mindset change can make all the difference to your bigger future.

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