Is Your Practice a 24/7 Job or the Career You Imagined? When I graduated from law school, I imagined an …
Today’s Practice Tip: Is Your Practice a 24/7 Job or the Career You Imagined Read More »
Taking Care of Yourself in Stressful Times If you owned a million-dollar racehorse, you’d feed it the best diet, give it plenty of exercise, training, and ensure it had enough …
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Automating Your Practice on the Cheap Gina, who’s been my logistics support team member for many years, has a daunting …
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What Motivates Millennials and Gen X? Are Millennial and GenX individuals tough to manage? Is it fair to categorize anyone, …
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Avoid My Firm’s Costly Marketing Mistakes How to spend marketing dollars? None of us have unlimited resources, yet so many …
Today’s Practice Tip: Avoid My Firms Costly Marketing Mistakes Read More »
Answering The Big Q: How Much Do You Charge? How does your firm answer a common question posed at the first call to your firm, “how …
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The Best “Salesman” in Your Law Firm Intuitively has a Process How do you replicate it to multiply your results? Do you …
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Estate Planning Attorneys Commonly Give Away Value for Free And expect to get paid handsomely for what clients don’t value! I …
Today’s Practice Tip: Estate Planning Attorneys Commonly Give Away Value for Free Read More »
Your Biggest Obstacle to Progress is You But do you realize the two distinct categories of challenges you face? I …
Today’s Practice Tip: Your Biggest Obstacle to Progress is You Read More »
What is it that They Value?
Several years ago I almost quit the practice of law. I was earning what I then considered great money, but I also worked 65+ hour weeks. My wife and three young daughters often got a grumpy husband/father when he came home from work.
Sometimes I missed soccer games and dance recitals.
On the advice of a colleague, I joined a coaching program. It wasn’t just for attorneys – as I wanted a broader view than that.
At my first meeting, introducing me to the group, the coach asked me, “Craig, what brings you here?”
“If my clients would only leave me alone,” I complained, “I’d be able to get the drafts of their documents done. I work late into the night, yet they’re never satisfied.”
Coach nodded his head, and then asked a probing question. “Why do you spend so much of your time on the commodity of your practice? ”
I was shocked. “The commodity?” I asked. “You mean the documents?”
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